Seven Powerful Creativity Tools in One – SCAMPER

SCAMPER is 1 of my favored creativity resources. It is easy to fully grasp and employ, and but may perhaps be very impressive and successful.

It was created by Bob Eberle, based mostly on the concepts of Alex Osborn, the originator of classical brainstorming.

SCAMPER is an acronym – with every letter symbolizing a unique manipulation or issue that may possibly be used to an object, solution, company or approach in get to create progressive variations.

SCAMPER equipment are ideal employed with a “Perform follows Form” approach. This usually means that you very first manipulate the Type and build variants on the topic, without thinking of the Functionality these strategies will provide. As a result, some of the strategies generated by SCAMPER will feel unusual at first – and then you have to determine out what they are fantastic for – and regardless of whether that operate is truly worth developing.

Below is a brief description of how these creativity resources may be used, with some examples to make items clearer:

1. Substitute: Question by yourself what elements of the product or service, support or system may be replaced by other points. This may perhaps consist of factors, objects, materials the products is manufactured of, people today and roles involved in a course of action, etc. Instance: use small children as a substitute of adults to greet your cafe visitors.
2. Incorporate: Seem for means to assemble together matters which are independent, to integrate actions and functions. Illustration: when professionals make home services visits – have them recommend updates or special offers to shoppers (e.g. Blend Technician and Income-person).
3. Adapt/Regulate: Make the product or service or service or section of it much better suited to its setting or to factors that come in make contact with with it, or to a specific team of customers. Case in point: a real doing work phone for kids – scaled-down grip, amusing ring, vibrant design.
4. Modify: Adjust the attributes of the solution or company to make it larger, smaller, of diverse colors, preferences, etc. Instance: art pieces of very little dimensions, that need to be viewed with a magnifying glass.
5. Set to other use: Uncover other uses for the products or company, that are distinct from the unique intention. Case in point: a pencil or a pen may well also be used as a ruler if actions are drawn on its sides.
6. Remove: Clear away a main perform or component of the products or assistance. This may perhaps appear to be unusual at first – as we are tempted to offer at any time additional characteristics to products. Having said that – usually it might lead to modern, very simple and sudden items that are large in desire. Illustrations: sneakers that have no color – “see-by” shoes A item that has no set rate – the customer chooses how a lot they desire to spend just after making use of it for a demo interval.
7. Rearrange or Reverse: Adjust the purchase of operation, switch matters upside down, or organize the parts in a new get. Example: an on-line version of a ebook in which the chapters are arranged in random purchase, not like the initial printed variation.

Go forward – begin making use of these Creativeness Instruments to crank out your very own innovative ideas.